This. We should eliminate that UNI series asap.
With isu, the rest of the country perceives that game as an "in state rivalry", and accepts that for what it is. Either way, a loss is a loss, and a w is a w. And it is much better for us to play an FBS game over a FCS one. The sad thing is, that isu NEVER brings to us a ranked team.
For us, this game provides more than just the w-l benefits, it brings to light the many overwhelming differences between the two schools. In fact, isu would probably be better served to eliminate it for various reasons, but the biggest would be to get out of our shadow as well as create some other rivalries that they can use for recruiting grounds as well.
Also, having the game is great for the casual fan who doesn't get so worked up over it, providing friendly water cooler smack, and is usually forgotten by season's end by those who don't live and breathe football. Further, It is good for us (as Hawk fans) to banter with fans of a team that we pretty much pwn, win or lose.