The NCAA owns the NIL and transfer problem for decades of pimping college sports for their financial gain not to mention the killing of decades long rivalry traditions thanks to the whoring out to media. Please, please someone share a story that was passed down from your Dad or Grandpa sharing a fond memory of the Hawkeyes big win over Rutgers or Maryland back in the 60's or 70's to keep their Rose Bowl hopes alive. Whenever I see or hear Nebraska, Penn State, Rutgers, Maryland soon UCLA and USC as part of the BIG, it takes me back to Thanksgiving 1970 when my aunt shows up at my grandparents with 3 foster kids unbeknownst to anyone including Grandparents, Parents, Aunts & Uncles and Cousins then immediately tells them this is your Grandpa and Grandma ...... it was the first time I ever thought "WTF", I was 7.