Yeah cause to me when people say it's better for the state that's being said by the local media right? Because the only tangible beneficiary from it is ISU every other year getting a no doubt a bout it sell out where they can price gouge Iowa fans and their own. If that's "better for the state" then that's pretty one sided. And the intangibles are just irrelevant as far as the state getting fired up for a rivalry that doesn't matter outside the state lines at all... Like I said if ISU was even a mediocre to decent team that'd be one thing but they are less then nothing in the college football world and it'd take something pretty drastic to change that. So when it comes to the local media people saying it's better what they mean is it's better for them... Of course it gives them stuff to yap and write about and that's their #1 priority over everything else. College football has changed and now that there is a playoff that has to be goal #1 for coaches. That starts with scheduling. Iowa was really borderline as to being able to get in last yr if they'd have beaten MSU due to the narrative of a weak schedule... So for coaches I think the priorities has to be setting a schedule condusive to giving you a chance at the playoffs. Then winning the division/conference. If your not doing that your selling the players and fan base short. Iowa is thankfully in a position where those are realistic and obtainable. So scheduling matters big time...Thanks for posting this because I was thinking along the same lines as what does this good for the state actually mean. IMO we should trash this trivial game and help ourselves out and play someone that will indeed help us with the who have we played lately thing. The clowns would sink into the abyss without us but who in the heck gives a poop about the clowns! Maybe the goofers would like to pick them up!