This game is more important to ISU fans than it is for Iowa fans. Period. I'd like to see them play every few years. Many Iowa fans have a similar belief. I don't think a lot of IA State fans agree with this. Every scenerio is a win win for IA State. They get a nice win if they win. They typically don't have anything to lose if they lose it. It's a good gamble for them to play.
I disagree - historically ISU doesn't make a bowl if they lose to Iowa. I think it's happened once. IMO that's why ISU stands to gain by not playing Iowa, because essentially every bottom feeder in the Big 12 that has ever risen from the bottom has played as many cupcakes as possible to get as many wins as possible. (KSU, KU under Mangino, BU).