Basically, Barta is betting this team/Fran is going to do very well in the tournament by handing out this sweetened contract in the blind.
Hopefully it works out and continue to prove the doubters somewhat wrong (like me).
I guess, for me, I just see this 4 year extension (added to 3 makes 7 years) without having a deep run yet (under the most favorable conditions Fran has ever had and having the player of the year land in his lap), and knowing Fran's overall track record, to me that seems risky. We are locked in for a quite awhile with him.
I would rather pay more if it meant it took more to learn about the product I was buying and it is a very good/great product than pay still a decent amount for something, but know all that details about that said product.
I want to see what Fran can do with a team in the NCAA tournament like he has now. Can he in the role of the favorite play up to the expectation of a 2 seed? Can he do it against quality teams? Again, I think Iowa did not get as favorable a draw as other 2 seeds. But, if he makes a big run, he will have more than earned it.