Not entirely true. If someone says "ISU has never won a Big 12 basketball title", every ISU basketball fan will immediately correct that person. I'm an Iowa fan and I bet you I can name 3 or 4 of the starters on that team.
ISU won the 2000 title too, in a year where they didn't crap the bed in the postseason.
Regardless, CBB to most people is a 1 month season. The NCAA tournament. I love CBB and I watch it a lot but I'd rather finish 7th at 8-10 in the conference and make the Sweet 16 than 1st and bomb out in the tourney.