The hatred is simple -
Iowa has 4 million people. It produces around ten D1 starter level kids per year in football. It can't sustain two quality D1 P5 teams.
In addition, Ames is closer to two top 100 population metro areas in Des Moines and Omaha. In short, if ISU gets good, Iowa will decline and corporate booster support cod switch swiftly to ISU. During basketball season, almost all the talk in DSM is already about the Cyclones. Give Kieth Murphy a chance to bury the Hawkeye football program for good, and he'll do it without blinking an eye.
Campbell needs to go and Iowa needs to keep beating ISU and Nebraska, because otherwise we aren't going to be getting the top oline prospects in this region anymore.