I'll back him up on this one.
Last Christmas, I was having a horrible time finding a No. 12 black jersey for my kid. It was the No. 1 thing on his list, and they were sold out everywhere I looked online (I live out of state).
As a last resort, I called the Coralville Scheel's to see if they could help. The young lady that answered (I wish I had gotten her name) spent about a half-hour looking for the jersey, describing what they had (the sewn-on numbers version) and setting up my order over the phone. Two days later it arrived and was the hit of his Christmas. She went above and beyond what I could have expected her to do.
That's why when we come to town for football weekends, we will always hit Scheels.