actually you are looking at it wrong, the real question is how many people are really interested in BT schools and would adding Rutger be a incentive to watch, you do have to have a product before you just move into a tv market and the BT has nobody in that area to really make a move in or Cable companies to offer it, Rutgers is that reason and product, they are in that region and that might be good enough to get the cable TV companies to offer, ND doesn't offer that, they may be popular but they are not the local team, to get a State that offers that many TV's is worth taking Rutgers and i believe the powers that run the BT will feel that way also