Actually the number I gave for ticket revenue is all basketball (and football for that figure) income. Virtually all of it is ticket sales but it includes other small things. Ticket revenue is actually slightly lower than what I posted.
Premium seat donations are a separate line item on the budget and were also decreased for 2018. I don't know exactly how seat fees are treated for tax deductability, but the figure was decreased in the budget nonetheless.
If you want all of the numbers just check out the budget. Every dollar in and out (budgeted) is right there. 2018 has just over $117M in revenue and the same in expenses. Contrary to what some believe, there's no public money involved, and there isn't a "savings account" with a balance that's going to be overdrawn if tickets aren't sold. No government shutdown due to half full stadiums. Obviously if there were some monstrous decrease in revenue then some areas would have smaller individual budgets, but I think people greatly underestimate the amount of money involved here with Big Ten and broadcasting income. A few million dollars is a drop in a lake.
OK. So, you're saying that IF basketball ticket sales fall an additional 2000 less than they budgeted for, the AD will cut costs somewhere else to make up that shortfall?
Also, that 3.7 million figure for Mens basketball ticket sales, (total for the entire season) does not add up.
let's just use a total sold attendance number of 12,000 per game @ $15 per ticket (which we both know doesn't come close to the prices for the bottom 15 rows on both sides of the court)
12,000 tickets @ 15 home games for $15 per ticket = $2,700,000
That doesn't include the minimum donation, parking or concessions.
large drink = $5
Large popcorn = $7
parking = $10
lets say that there is 1 parking fee for 1/3 of the people. = $600,000 for the season
1 large drink and 1 large popcorn for 1/3 of the people = $720,000 for the season
2,700,000 + 600,000 + $720,000 = $4 mil +. If you want to take a guess at the premium seat prices and minimum donations, I'd suggest you can double it to around $8 mil per season.
That doesn't include minimum donations or higher ticket prices for premium seating or any other concession item. I know when I took my family of 4, it was 4 large drinks, 2 large popcorns and 2 ice creams. I was good for a $50 bill on top of my tickets, every home game! I'm guessing I am more the norm than the exception in the concessions sales.
Where are you finding the yearly budget numbers for the AD? Link?