This is big time true.
I have several friends with kids who went to or are now attending in Iowa City. I'll sometimes flip them shit about the student sections at FB and BB games being weak sauce, and their responses are surprisingly similar. And don't shoot the messenger because this is purely anecdotal.
1) They say that "just about everyone" is from the Chicago metro or a grad student from who knows what country or state, and they're either indifferent or they have loyalty to some other team.
2) They say that the majority of students are lukewarm about sports, and they definitely don't care about it enough to attend when the weather is shitty or there is something else going on downtown, Fortnite, etc.
Guys, whether we like it or not, none of these kids in school right now has experienced much of any success by Iowa sports in their lifetimes, and definitely no sustained success. I'd venture to say that most of us here are between 35-65 years old. We grew up seeing what Hayden Fry, Dan Gable, and Tom Davis did. We saw teams brought back from the dead, we grew up in an era where Iowa missing the NCAA was the exception rather than the rule, and we saw wrestling when it was the single most successful sports team on the planet, bar none.
The kids there now have seen none of that. Zero, zip, bupkis. Incoming freshmen were born smack dab in the middle of Alford's tenure followed by Todd Shitliter...you think their folks were bouncing them on their knees cheering for the Hawks on TV and turning them into fans? F no they weren't. Our parents did, but there's been nothing to cheer for in the past couple decades other than a .590 - .600 winning percentage.
Let's face it people, in the last 25 years we've been pretty irrelevant as college sports goes, and these kids really didn't grow up with a whole lot to get excited about. You think the student sections were rockin' when Sharm Sheuerman or Ray Nagel were coaching?
Get real.