<<At some point, that has to abate, doesn't it?>>
Not necessarily. My wife worked for a travel company based in Wisconsin for about 8 years. They booked Wisconsin bowl trips during that time. Every single one sold out almost immediately. B1G fans travel. They support their teams. Simple as that.
Sure, there will be some ebbs and flows, but Iowa hasn't been to the Rose Bowl in 30 years. It would take 10 STRAIGHT Rose Bowls before every Hawkeye fan that has always "dreamed of watching the Hawks in the Rose Bowl!" actually got to go "see the Hawks in the Rose Bowl!"
Aside from the typical tools like Thunder, OK4P, etc., most folks enjoy the Hawks, support the Hawks and will watch the Hawks. They don't come on just so they can say the Hawks "blew the biggest game in their history" or clamor for Greg Davis's head because we didn't light up the scoreboard against a team whose defense, for about the last five years, has been as good as any in the country.
But...
the last time most of these folks went to a Rose Bowl, The Fieldhouse was still selling $1 pitchers on Thursday nights. And ColoradoHawkeye and I were taking part in a BIG way