JonDMiller
Publisher/Founder
I know Prime is Jon's provider, but since they're the exclusive seller, they're the ones setting the price and I, personally, think it's freaking outrageous what they're charging!
The Rose Bowl has always been the most dynamically priced bowl game. Very few bowl games sell out. None of them sell out within the first week to ten days, except one; The Rose.
The Rose Bowl has been a commodity like this for a long time, Iowa just hasn't been there.
Prime doesn't set prices, just like Stubhub doesn't set prices. Buyers set the prices.
I've nothing to do with pricing, we are marketing the trip. The prices will likely pull back...just as they did everywhere for the B1G Title game...but there is that gap between pulling back, and then availability concerns creep in, and they can go back up.
Those are the facts.
Now, having stated the facts, I am also in shock at this. I can tell you that I have spoken with 20 year travel industry veterans today, and they have never seen anything like this (the demand from Iowa fans) in the short amount of time. It is record setting. At some point, that has to abate, doesn't it?