There are now at least a half dozen specialty sports channels not even including the conference and league specific channels. ESPN, EPSN2, ESPNU, ESPNNews, CBS Sports, NBCSN, FS1, FS2. There is insatiable demand for sports programming and the TV rights are where all the money is. There is so much air time to fill that women's basketball and volleyball are routinely broadcast now. Given the breakdown of the systemic sexism that kept women's basketball off of TV for decades, I expect that within 10 years the WNBA will be as big as the NBA and if we don't see max salaries in the WNBA of at least 20 million per year, it will be abundantly clear that our society has a long way to go on closing the gender pay gap.