It's been getting better for a while. In the 80's and 90's it seemed like Iowa would only play like 2 or 3 real "tests" an OOC before the conference schedule. Other than that, it was cupcake city. I think they specifically went really weak when Fran arrived, because wins were what the program needed. It's really gotten better and now that there is a 20 game conference schedule, really all Iowa needs to do is schedule the cupcakes for the rest. With exempts, B1G/ACC Challenge, Gavitt Games, and ISU + the BTT - that's going to be 25-26 games against p5 conference teams every year. Yes, there are still snoozers on the schedule, but it's come a long ways and every program in the country is playing some cupcakes. Just do what I do - get a big old bottle of Jack Daniels Honey. Drop 1 cube in a small glass and fill it a quarter full. Drink one every 10 minutes of basketball. You'll make it through.