Anyone who thinks Iowa should consider cfp implications w/ their non-con schedule is kidding themselves.
They're not going to be good enough to be a legitimate contender, and the odds of everything working out perfectly like they did in '15 (when a good but not great team had a window of opportunity) aren't high enough to matter.
Otoh, if you raise the quality of your non-con, you could put some excitement into the program. Create a buzz. Raise the program's national profile.
If you don't think that's needed, or that matters (say, in recruiting), then congrats. KF is the perfect coach for you, as that seems to be his opinion as well.