No one has won any league titles except for 2 teams in the B1G in some time. That's not an Iowa thing. Sorry we aren't living up to your expectations of being better that Ohio State and Michigan, but that's likely not going to happen very often ever any time soon or did it happen very often in the past. You have to kind of look at the reality of things here. 1 team has won 11 of the last 20 league titles.
The West has been very competitive and the B1G is by far the 2nd best conference in the country, so let's not act like there is some super division in some other conference that is leaps and bounds better than what the West has. Hell, you could argue that the EAST has been basically 2 teams and everyone else, the West has been way more competitive. Purdue has won it, Wisconson has won it, Northwestern has won it multiple times, MN has been on the uptick, IL suddenly seems legit. Iowa has been solid, the worse team is Nebraska...that's not a mess IMO, it's competitive balance. The west's record against the east is pretty good as well, and Iowa's record against west teams is also pretty good.
Iowa is striving to be better. They have won 8 + games in 7 of the 8 last seasons and the season they didn't was the Covid year they went 6-2. That is far from settling for anything. Being 16th in wins the last decade is not settling, you'll never convince me otherwise. Can we be better? Yes.... approx 15 teams have been better than Iowa in the last decade. Those 15 teams are our peers that we want to try and get ahead of. I can live with that, that's pretty good.