As the release said, there are third down traditions Iowa has, and things they do to amp up the noise. I think its a good idea to leave those alone. Iowa is embracing something the fans came up with. i dont think its a bad thing. And the more the word gets out the next day or so, it won't be a fail.
Everyone just do their part. I am doing a standup in the morning for the BTN pregame show, and I will try to work in the mention there as well as my sports casts tomorrow on WHO...so we all do our part, and it works fine.