This really puts a lot of pressure on Ferentz and Co. in my opinion. Have a spell like '05-07 and you start to see people say screw it and watch the games from their fancy HD big screens. I've already started hearing this from ticket holders a bit as it is.
I'll say I know currently if I drop my ST's someone else will buy them before I make my comment because I know someone will say it.
But a lot of the fun has been taken out of a gameday at Iowa. This year I will again renew. Although over the last 2 years the thought has been maybe I should give them up scalp a few games and spend my entertainment dollars on other things. I'm a big Minnesota Wild and Chicago Cubs fan. Maybe a few more trips to Chicago or St. Paul would be fun. Before that this thought would never even cross my mind.