No need for urgency? What are you talking about? When is the last time Iowa scored? When is the last time they won?
You have to try and score on EVERY DRIVE. That doesn't mean going for it on 4th down or throwing hail mary's in the first half, but at least ATTEMPT to get a first down. This isn't Alabama, here, you can't assume you'll come up with a successful 2 minute drive.