https://www.sbnation.com/college-football/2018/2/2/16964186/sec-revenue-distribution-2017
From these figures, does the school really need to strong-arm the loyal season ticket holders for their discretionary income?
And again, I got a mass-produced publication from the Iowa athletic department immediately after the new tax plan was unveiled. It dealt with the elimination of the "excise tax" deduction. Their stance..."well, too bad for you, we're not retracting or modifying anything for 2018."
In other words, they will be milking the season ticket holders yet again and will sit back and see how season ticket sales go.