Neither Mary or Rutgers made any sense to me why they were added. But why would they want to leave the BIG? They are making big $$. They won't suck forever. The divisions are fine the way they are.
They were added for several reasons. Everyone understands the tv carriage of the BTN in those huge markets but there were a few other strategic reasons. To make the B1G a better home for PSU (Alvarez has said as much). Also, New Jersey and the Maryland/DC areas are usually going to be the 2nd and 3rd best recruiting state in the league(second only to Ohio) and what people forget/don't realize is the B1G footprint is very poor in number of recruits compared to other leagues. Sometimes the OSU/Mich & PSU brands were strong enough to pull people in from some other states but its a huge disadvantage. if you don't realize or believe this go look at the Rivals recruiting rankings by states and compare the south with the B1G states.
Its no coincidence PSU has had a rise the last 5-6 years since adding them and the B1G has had monster ratings games involving PSU and OSU & Mich. Its also had some solid games with other teams. Two years ago the night game in Kinnick had over 5M viewers. Tv ratings is the bottom line for tv revenue contracts.
Its also why the B1G shouldn't take OU without Texas. If the B1G expands it needs more recruiting grounds. I think there are 3 options:
1. Texas & OU, but you can't take OU & KS alone. OU is a great program but if you don't add the recruits of Texas you don't satisfy the need for expanded recruiting grounds. I think Texas will require 2 more teams and if the B1G was smart they would let UT bring whoever they wanted to have them come. Even though from a CFB as a whole perspective I don't think its good for the sport in general if UT & OU join either the SEC or B1G because the sport becomes too top heavy to those leagues and will decrease overall national viewership.
2. A PAC split in some fashion between the B1G & Big 12 where the B1G gets access to California. Arizona also has been growing and producing more recruits and the 2 instate schools have a hard time keeping the top players home.
3. 4-6 teams from NC, Va., Duke, Ga. Tech, ND, FSU. Although, I don't think the SEC would make it easy for the B1G to get FSU.