Couple of questions for Jon...
1. Do plug-ins such as AdBlock+ for Firefox have any financial repercussions for you?
JDM: Yes it could. It would mean you would that you would not have an opportunity to see something that interests you enough to check it out, and people may choose to not advertise with us.
2. Have you considered creating an option for people to pay a 'fee' to remove the ads? A TON of sites these days provide that option for the people who would rather not deal with ads.
JDM: I have not considered that. However, if there is software that allows people to get rid of ads for free, my guess is most people that want to go that route and pay the fee...now, if we can create a way to block that software, you might be on to something