I agree that Wisconsin fans have been spoiled with three straight Rose Bowls and OSU fans are bitter about not going to the title game. I also think the scam of buying through the universities is becoming more widely known, as many of these venues make the allotments endzone and corner seats. Sorry, but there is no way in hell I'm dropping over a grand to pump up a local economy and wind up sitting in the endzone so Bubba from the Orlando Jaycees can sit at the 50. I've never been to a bowl game and that is a big reason I won't go (the other being my job is always busy at year end) - everyone I know who has bought through a school, be it Iowa, Wisconsin, Northwestern or Michigan has been completely ticked off at the crappy seats they got from the school. Given that these things are all about tourism, the bowls should ensure that the real guests of honor, the loyal fans of the schools, are guaranteed seats between the 20s at a reasonable price. Obviously that doesn't apply to the Rose Bowl, but the rest should bend over backwards for the fans who travel.