IMHO, they're setting it up for the move to PPV. I'm not one to pay to watch it unless I have a vested interest in one of the teams playing. So I really don't see the logic in it.
Just my $.02 .. ..
GO HAWKS!!!
Cable companies now have the money and the power. Just look at MNF moving to ESPN a couple years ago.
The trend of fewer and fewer sports on national television will continue.
I think it's a smart move, anyone who was going to watch the Final Four before will still watch it, and now you can counter program on CBS and draw more viewers total. The basic cable/broadcast division is no longer meaningful. The Rose Bowl is now on cable.
With what? Another CSI/NCIS spinoff???
This move makes all the sense in the world and I can't wait to sit through a thousand commercials for Conan O'Brien every March...