Exactly. If this wasn't the case then maybe Iowa should leave the conference and just play in some weak midmajor like Fran used to do. Then he can win the conference every year and go to the NCAA every year. After all isn't that all the matters? Obviously winning the conference is not a high priority at Iowa. Just get to the tournament regardless of whether it is from finishing fourth, fifth, or sixth in the conference. Then at the bigginning of the season talk hope and talk about maybe winning the conference but finish fourth, fifth, or sixth then rinse and repeat the next season, and the one after that, and the one after that and on and on and on.
I am not going to apologize for wanting to win Big and trying to be the best instead of finishing in bottom of the top half or the top of the bottom half. Hey could be worse we could finish in bottom of the bottom half. That attitude makes me want to vomit.
You compete in the better conference to beat the best and be the best. That ain't gonna happen if your conference is shitty and loses to the other conferences. It's important that we all look competitive and help boost the conference image. If you don't want that then go midmajor like I said.