Yip, it is basically saying we are giving you a crap product and we know it, but here is $70 worth of concession to sit through our crap product.
Sometimes I wonder if these freaking idiots think this through. If they really think that people who are paying thousands of dollars between donations, tickets, and tailgating are gonna renew because of $70 worth of concessions. The more I think about this, the more it is just the same sheer ineptitude that Gary Barta, and this Athletics Department calling card anymore.