"Maybe apathy is too strong a word. We're not there yet. There certainly appears to be some lethargy, however..."
"It's a $2 billion industry and picking up steam as it heads to a playoff system. Fans spend big money on the sport and the schools compete in an arms race for top facilities. It also helps to push coaches salaries to, some would say, obscene heights. Hawkeye Head Coach Kirk Ferentz will earn approximately $4M this season. His contract runs to 2020. That's a lot of dough anywhere...These coaching paychecks lift the expectations for at least a portion of the fan base, however."
First, Howe uses the hook word "Apathy" to snare the attention of an anything-but-apathetic fanbase. (Only we extremely fanatical fans read message boards about Iowa football, and Howe knows it---even if he never leaves his house. It's how he earns a living.)
Second, this is one more opportunity for Rob to dredge up the salary issue that he (and others) think is so relevant to the conversation. It is for Rob; it isn't for me. There isn't a single one among us who would turn down a larger salary if our employer offered it. And, there might not be a large number of us who would be as philanthropical with that largesse as Kirk and Mary have been.