The sponsors are the key to KXNO

G

GHawk

Well-Known Member
A lot of people are complaining about the hosts at KXNO. Well if you want to get rid of them then contact the sponsors. I am. If enough people complain to the sponsors and REALLY follow through on boycotting their business then they will pull their ads. If ads are pulled the hosts will follow. Ads pay the bills and WE pay the bills for the sponsors.

I am in the advertising business and believe me if one of my clients starts getting negative comments they are going to be calling me real fast. Call the sponsors and changes will come.

By the way I am listening to KXNO right now to get sponsors names. If anyone else is listening the morning guys are really attacking KF and Iowa. According to them everything is falling apart in IC and there is a big coverup. These guys are as big a morons as Perault.
 
GHawk, post a list of the on-air sponsors and I will begin contacting them. I encourage others to do the same. This guys is ridiculous and has no place here.

List of sponsors listed on the website:
Hardee's
Aamco
Samsung
LowerMyBills.com

Other infomration:
ADVERTISING INQUIRIES
Email Mary Greig or call 515-245-8923
Email Nancy Sirk or call 515-245-8917

KXnO has more than 18,000 weekly listeners. 84% males 25-54.
 
TimMcLaughlin said:
GHawk, post a list of the on-air sponsors and I will begin contacting them. I encourage others to do the same. This guys is ridiculous and has no place here.

List of sponsors listed on the website:
Hardee's
Aamco
Samsung
LowerMyBills.com

Other infomration:
ADVERTISING INQUIRIES
Email Mary Greig or call 515-245-8923
Email Nancy Sirk or call 515-245-8917

KXnO has more than 18,000 weekly listeners. 84% males 25-54.
Click to expand...


lol
 
perrault is better than whatever hack they could replace him with. the show is OK if he lays off the crack.
 
The only way this would work is if you got clone fans to help and from what I have heard that wouldn't be to hard to do.
 
I am in the advertising business. Believe me if sponsors hear complaints they will pull the plug. It is the advertisers that run things. If sales dry up the station goes down.

Anyone in this business will tell you it isn't fun to hear from a ****** off client. I have lost clients because the medium we were using had something negative happen.

I have seen as little as one complaint from a customer **** off an advertiser. Will one get the business to pull their ad? Probably not, but if they get several complaints I guarantee you they will start hollering.

This morning I heard the following companies:

Aamco of Des Moines
Palmers Deli
Dewey Dodge

On the web page the following are listed:

WCI Pools and Spas
Claxon's
AT&T cellular service

I will listen for the last time this afternoon for the 4:00 sponsors.

I've already contacted the once above. In the case of Dewey I have actually been talking to them about buying a car. I informed them I would be going elsewhere to buy it now.
 
GHawk said:
A lot of people are complaining about the hosts at KXNO. Well if you want to get rid of them then contact the sponsors. I am. If enough people complain to the sponsors and REALLY follow through on boycotting their business then they will pull their ads. If ads are pulled the hosts will follow. Ads pay the bills and WE pay the bills for the sponsors.

I am in the advertising business and believe me if one of my clients starts getting negative comments they are going to be calling me real fast. Call the sponsors and changes will come.

By the way I am listening to KXNO right now to get sponsors names. If anyone else is listening the morning guys are really attacking KF and Iowa. According to them everything is falling apart in IC and there is a big coverup. These guys are as big a morons as Perault.
Click to expand...

TimMcLaughlin said:
GHawk, post a list of the on-air sponsors and I will begin contacting them. I encourage others to do the same. This guys is ridiculous and has no place here.

List of sponsors listed on the website:
Hardee's
Aamco
Samsung
LowerMyBills.com

Other infomration:
ADVERTISING INQUIRIES
Email Mary Greig or call 515-245-8923
Email Nancy Sirk or call 515-245-8917

KXnO has more than 18,000 weekly listeners. 84% males 25-54.
Click to expand...

And I thought Matt Perrault was a dcik. Maybe you guys should get phone #'s and addresses for his relatives and tell them how you feel too. Not very cool to let sports fandom affect your lives this much.
 
clich as usual you don't have a clue. The sponsors are part of what is on the radio. When I am talking with clients I stress that they are part of what we are doing. If I have a problem with the medium we are on then it refects on my clients.

And smoot, this is the free market. We affect the content by influencing the sponsors and not buying their products.

If you simply complain but do nothing then you are only perpetuating the problem. This is a way to get rid of the problem. Get some balls and do something. Don't just sit there and complain.
 
NobodyBeatsCy said:
No. But it is funny that it took all this time for him to turn on you.
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I didnt hear anything that I would categorize as him turning on me. He and Ken questioned having message board publishers on as guests. I dont think there is anything wrong with that question, and they can do what they want with their show.

Matt ticks me off at times with things he says...Monday and Tuesday for sure as recent examples. But, he's good at getting people worked up, I will give him that. And the kind of 'ticked off' I get at Matt is sort of like the rush you get from Red Bull..strong for a short while, then its over. It's nothing foundational, I dont think he is out stealing from anyone or anything like that.

It's just that this thread reminds me of so many CF 'boycott' posts that I have laughed at through the years.
 
Actually Jon it's not so much the boycott it's the negative impression an advertiser gets from being on shows like those KXNO has started going to (the morning show is exactly the same).
If an advertiser hears enough negative feedback he will take notice. Advertisers don't like hearing negative feedback about their business. I know. I've had to deal with it in the past.
 
GHawk said:
clich as usual you don't have a clue. The sponsors are part of what is on the radio. When I am talking with clients I stress that they are part of what we are doing. If I have a problem with the medium we are on then it refects on my clients.

And smoot, this is the free market. We affect the content by influencing the sponsors and not buying their products.

If you simply complain but do nothing then you are only perpetuating the problem. This is a way to get rid of the problem. Get some balls and do something. Don't just sit there and complain.
Click to expand...


It's completely ridiculous and a waste of time. If you disagree with them don't listen or don't shop at the sponsors stores. No reason to call them up and act the part of the angry white male because you are being a baby about someone on the radio you disagree with. There's a lot of people that disagree with Rush Limbaugh and probably do the same thing to his sponsors, but they will continue to sponsor his program as long as the ratings are good and he maintains listener support. Don't be that guy that calls places up to ***** and moan.
 
smoot, you don't know what you are talking about. Customer complaints are a VERY effective way of influencing a sponsor. I have experience with this. You obviously don't. Ratings take time to filter down. Boycotting a product takes time to be effective. Contacting a company is instant feedback. In the advertising business I want instant feedback. It helps determine where I'm going to put my advertising dollars.
Just because you don't want to do it, don't go around criticzing someone else who does want to influence what we hear.
 
we called and signed up for 10,000 in spots over the holidays. after seeing numerous threads and the knee jerk responses here we decided a lot of you are exactly our target audience.

Respectfully,

Seymour Butts
Modess Inc
CEO
 
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