The single biggest factor in recruiting, especially today, is program success. Clemson/Alabama/OSU/Georgia keep being Clemson/Alabama/OSU/Georgia because they get the best recruits. They get the best recruits by winning all the time. I say "especially today" because with the media the way it is and pro sports salaries being what they are now, the best recruits aren't looking at relationships with coaches, facilities, proximity to home, academics, etc. Translates to basketball the same way.
Because of that, the only chance a school has of breaking through is getting a one in a million coaching staff to get some success and start the snowball rolling. In hopes of finding that "right" coaching staff you can either play musical coaches like Nebraska did with their football team and destroy a program, or you can live with a .575 ish record from now until the cows come home. No other way to go about it which is why we are and will be stuck with the Iowa programs we have. The donor base calling the shots has made it crystal clear they're happy with 7-5 and winning the Bob's Muffler Shop Bowl every three years, and a 1st round exit after making the dance every 4-5 seasons. Barta's a wet fart and has zero to do with who our BB and FB coaches are, btw.