The TV model is collapsing before our eyes, though. In a static world where the Big Ten got $1.10 of revenue off of every cable subscriber in the NYC metropolitan area, Rutgers was a slam dunk. In a world of cord cutters and people opting out of sports programming or cancelling in their offseason, Rutgers brings absolutely nothing.
I think we need to further consolidate the P5 down into the P4. Get rid of the Big 12. Ship Rutgers out of the B1G and add ISU, KU and KSU to the B1G. Make it a predominantly midwestern market. Make 4 pods, west with ISU, KU, KSU and Nebraska, North with Iowa, Minny, Wisconsin and Northwestern, South with Illinois, OSU, Purdue and Indiana, East with MSU, Michigan, MD and PSU. Protect one game and then rotate the pod play. 2 best teams go to the title game. To hell with the short term TV market metrics. College football is predominantly a game of tradition and geographic rivalries and we are crapping all over that to the detriment of the long term brand equity of the sport.
If you sliced the thing down into 4 conferences with 16 teams and made ND a de facto ACC member, you could build an 8 team playoff because you'd have the two best from each conference play in early December, winner is AQ to the playoff and you keep it at 3 total games. The Pac 12 is likely gonna get iced from the playoffs again and they are in a really rough spot financially. Drop Texas, Oklahoma, OSU and Tech into that conference to try to shore them up a little bit. The guys who run these schools need to have a meeting to hash something out or the whole thing is going to implode when the media revenues eventually tail off.