Yeah, I assumed the 3.7 or .9 or whatever didn't include the TV revenue...which I believe is all tied in with FB right? So kind of tough to gauge. But I also don't know what is being paid out in that # either. A lot of things. So, really i am in over my skis trying to talk about that.
But, if you just based it off ticket sales, that extra revenue would substantiate making a move. Tickets have very low overhead. The seats are already there.
I mean, let's say that the stadium IS half full. Let's say the average ticket cost is $20 (that's a low # in my mind but I know student tickets are cheaper as well and you have suites which are more, floor seats etc) ... doesn't really matter for this exercise. So 15,500 / 2 = 7,750 x 20 = $155,000. $155,000 x 18 games is $2,790,000 and that's strictly ticket sales for a half empty stadium.
Let's say a new coach puts it at 75% capacity on average, that's $4,185,000 year just in ticket sales. Compare to a guy who might drop it below half full with a bad season? That could be a 1.5 to 2 million dollar swing and that's a problem. That's before any other revenue sources. Seats are something they feel like they can control. They can control that with product.
It's a no brainer. Iowa probably already loses out at least a couple of million just in ticket sales every season. That probably drives them nuts. If they think it's going to continue to dip because of the team, the buy out is worth it.