Hot sports takes here, especially as it relates to teh B1G:
Big Ten is on the clock
With Texas and Oklahoma on board, the SEC will at least have the potential to pass the Big Ten as the No. 1 revenue conference.
That almost compels the Big Ten to act. Its teams earn more than $50 million per year between TV rights, Big Ten Network money, bowl payouts and
NCAA Tournament revenues. Its media rights contracts expire next year, so even without adding teams, the Big Ten and its members are due for a windfall.
But which teams out there add "pro rata"? In other words, which teams are worth proportional value of $50 million-plus per year?
The biggest remaining chips on the realignment board are
Ohio State,
Michigan,
Notre Dame and
USC. The Buckeyes and Wolverines aren't going anywhere. Notre Dame has shown no indication of assimilating into the ACC permanently after playing there (successfully, mind you) in 2020 due to COVID-19.
It's conceivable the big cigars at USC, tired of the underachieving Pac-12, could be interested in joining the Big Ten. That gives the Trojans better access to the playoff and certainly more money.
Such a move would probably involve getting travel partners in
Washington,
Colorado and possibly
Arizona State. That would bring the Los Angeles, Seattle, Denver and Phoenix markets into the Big Ten. What would
UCLA and
Oregon (and Nike) have to say about that?
Don't sweat the travel. Geography ceased to matter in realignment long ago. Think of a West Coast scheduling "pod" that could include USC, Washington, Colorado, Arizona State,
Nebraska and
Iowa.
That's the next potential blockbuster, at least comparable to what the SEC just did. That's a Big Ten with conceivably seven of the top 16 TV markets in the country stretching coast-to-coast. Before all this occurred,
Rutgers was handed a document from the Big Ten during its assimilation into the league. It stated the league's per school revenue would be $67 million by 2027. Now try to imagine if the West Coast joined in.
Kevin Warren being a rookie commissioner who struggled to align the Big Ten around COVID-19, it's hard to envision such a massive move for the conference. But with Texas' interest in the SEC spurred by a powerful board of regents chair, there are powerful forces above commissioners that could make this happen.
Look for the Big Ten to make some moves -- quickly -- and TV networks to have their say
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