OK, I waited a few days before I posted anything on this because I wanted to really get my head around what was being said. After reflection, this is one of the most flawed studies I've ever read. I know what they did and how they came to their conclusions, but let's use some common sense here.
An example of their conclusions that fall somewhere between absurd and preposterous:
-Auburn has more fans than Alabama and everyone else in the SEC. Umm...no they don't. The divide between Alabama/Auburn fans in Alabama is roughly the same as between Iowa/Iowa State in Iowa: 70/30-ish. AND Alabama has a much larger national fan base. Not even close. Auburn doesn't have more fans than Alabama, LSU, Florida, Tennessee, or Georgia. FACT.
-Clemson has almost twice the fans of South Carolina. Again, this couldn't be more false.
-Georgia Tech is more popular than Georgia. Really? Which fan base spends more money on their team? Which team has a higher attendance? Which team has more fan support? Georgia by a mile. This would be as absurd as saying that ISU has more fans than Iowa.
I appreciate that the author even tries to do a study like this, but there is no way that this can be taken seriously. It's so fundamentally flawed that it ignores common sense in favor of a sample size of 30,000 people. So, this is based on what amounts to a survey of less people than visit this site over the course of a day or two. Sorry man, but that doesn't work.