THIS! If this doesn't scream "the Iowa game is our Superbowl" nothing does. I've never seen a Beat Nebraska, or Beat Texas, or Beat Oklahoma jersey. Not to mention all the F**K Iowa t-shirts the clown fans wear. And don't even get me started on that stupid a$$ billboard! While you may see bad fans on both sides, you would never see Gary Barta put up a billboard in Ames calling this a Hawkeye State, or KF allow players to wear Beat Iowa State on their jerseys.
except they did put up a billboard right after that on 35 just south of the hwy 30 exit.
and KF lets his players do whatever they want. the off the field conduct over the last few years clearly illustrates this.