As the press release stated, its not drinking that they are trying to stop, its EXCESSIVE drinking they are trying to stop. Excessive drinking in public has never been socially acceptable, and its very hard to find places where it is actually legal. The fact that they are finally making a concerted effort to reign in the drinkers who cross the line (NOT the drinkers who are intelligent and prudent about it), should not be that surprising, especially since they warned you first.
If you can't enjoy a Hawkeye football Saturday without getting sloppy drunk and getting stupid, well, I think you have bigger problems. I like my beer as much as the next guy, but I personally don't need any alcohol to enjoy the Iowa Hawkeyes. Game day should be about the football, after all, IMHO.
This was the first Saturday under the new policy. The various law enforcement agencies clearly haven't worked all the kinks out yet and apparently weren't as consistent as I'm sure they would like to be. Do you get everything perfect on the first try? I'm sure with time and practice they will begin to be a lot more consistent in enforcement and each individual officer will acquire a better feel for the new policy as well, and will know exactly what is intended of them.
Of course, as with anything in life, there will be isolated individuals within the law enforcement community who will get off on the power and take things too far. But that is the same for every other day of the year as well. Overall though, the vast majority of law enforcement officers are very professional and just want things to be safe and to run smoothly and for everyone to have a good time.
For the slippery-slope people, chill. There will always be alcohol at Hawkeye tailgates, they will always be fun and the lots and stands will always be filled with fun-loving, die-hard Hawk fans. The University doesn't want to change any of that. But when things become unsafe and some people's game experiences start to become diminished, all because of EXCESSIVE drinking, the University has an OBLIGATION to act. Hawkeye football shouldn't just be fun for the sloppy drunk crowd. All who come deserve to have a good time. The University isn't asking you to stop drinking, just to use some intelligence and control while doing so.