Say a recruit is split between Iowa and Wisconsin. If you were that kid, would you be more swayed by one deep NIT run or a long series of NCAA runs?
"Me" as recruit? Oh I'm going to Iowa, baby!
"General" recruit? Many more variables to consider but I tend to still land with Iowa.
1) As "historically challenged" as I think many kids are these days, I think Wisky's 1-n-done, this year, has a bigger impression than the "series of NCAA runs".
Without looking it up, did you know Wisky lost in sweet-16 last 2 years? I didn't. 3 & 4 years ago they lost in 2nd round, again, didn't know that until looked it up. You have to go back to 2005 as the last time they cracked the elite-8 (lost). That's pre-puberty to a current recruit.
Point is, the NCAA is exciting
every year, while it's being played out. After that, unless it's "your team" (in which case, that's where you're going to commit, anyway) most people have no clue about NCAA success beyond "name brands". Once it's over, it loses most of it's relevance until the following March.
2) I think "general recruit" looks at style of play (Iowa, hands down), program upside (Iowa, hands down), returning players / opportunity to play (Iowa is stacked but, as crazy deep as Fran goes in his rotations, if I'm a confident recruit, I'm thinking I can crack the top-10) and geography (a push), more than NCAA history.
Admittedly biased but it's not a quantum leap to choose Iowa over Wisky.