The Gophers are just in a tough spot. Minneapolis is a pro sports town and the Gophers are way down the list in terms of popularity. And as you said, now even their hockey team isn't as good and they're not selling tickets.
Its crazy, they have one of the better college football stadiums in the nation in terms of comfort and its easy to get there but not a lot of people are willing to come out and see it.
This is where Iowa is lucky they don't have a pro sports team. Iowa football is always going to be king.
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I'm always skeptical of the pro vs college angle. College and pro fans are largely different groups. It's not about affording two tickets. MInnesota has the VIkings and the Gophers. Iowa has the Hawkeyes and the clones with a much smaller population and sells far more tickets to the combined events...and Wisconsin has no trouble supporting both the Badgers and Packers. (BTW, if you're ever at a Vikings game you'll see plenty of ND, SD and Iowa plates. The draw isn't only on the Minnesota market.).
Of course, the classic response from Minnesotans is..."there's nothing else to do in those places, there's so much more to do up here"... right before they go fishing. What they're really saying is, "I'd rather do any one of a number of other things...than go to a Gopher game".
There are two things that undermine the Gophers (OK, three)
1. When they moved to the Metrodome it totally killed the "tailgating on campus" vibe...which is what college ball is all about and why people like me come back to Iowa City, Ann Arbor,etc. They lost an entire generation (or more) of fans.
2. The U of M, though huge, has always been a commuter college to a large extent. On or near-campus housing has increased in the last 5-7 years but the student population "on campus" still isn't much bigger than Iowa's.
3. I'll say it again, the attitude up here toward sports is unbelievably cynical. I think we sometimes take for granted just how much love there is for the Iowa Hawkeyes. Our fans are tremendously supportive.
I'm sure even PJ "Mr Postive" Fleck is getting a feel for just how tough a sell his program is going to be.