Clearing up some inaccuracies here in this thread.
The Iowa game will not be offered as part of the 3 game mini-pack for $99 this year. That is reserved for 3 conference opponents this fall. Everyone that wants a single game ticket that day(cyclone or hawkeye) will be paying $90, unless you want hillside.
I don't know about 09, but the attendance in 2007 in JTS against Oklahoma and Texas both exceeded the Iowa/ISU game that year. The crowd against UNI in 07 as well if I'm not mistaken. Come to think of it the UNI crowd in 07 was the biggest draw of all time. Iowa is not always the top draw.
The Gene Chizik coins if I'm not mistaken were put out and distributed by a local bank, and not Iowa State university.
Onto Pollard's failure of the Gene chizik hire. Only on the field did Gene falter, and I can make a strong case ISU would not have turned around quickly had McCarney stayed on.
Chizik was worth millions to Iowa State. That hire allowed Pollard to re-sell the football program(after a 4-8 season), and restructure the donor levels in the stadium.
Those news levels of giving are still paying dividends to this day. Chizik also was responsible for the 2 highest season ticket sales totals ever for ISU. Dan would have been hard pressed to go .500 in 07/08. If the program kept losing under Dan, then theres no way Pollard could raise the revenue that was drawn in that Chizik generated.
Pollard did quite well with the bottom line despite Mac leaving a bare cupboard.