I understand the local rivalry and revenue this generates, but both teams are playing 9 game conference schedules. Over the long run having no P-5 level OOC games hurts both teams. Does this rivalry have to be set in stone every damn year. This whole thing was already old, now it is ridiculous.
Let's be blunt. Iowa State is so afraid about the state of things, they won't even take a two game break to schedule a home-at-home. Good God, play Nebraska or Mizzou once, while opposing fans remember who Iowa State is. Iowa State should be playing teams in potential recruiting areas, Games against Minnesota or Purdue would be well attended.
They won't even try a one timer to test the waters. If they ever get dumped by the Big Twelve they'll have no more clout with recruits than South Dakota State. If they don't schedule games with nearby P-5 opponents they're setting themselves up for problems down the road. Same with Iowa though to a lesser extent.