I grew up in central Iowa, went to Iowa for school, and still hold season tickets at Kinnick. I love the hawks and it's in my blood. Having said that (and I hope I don't get hammered for saying this)...
I now live in LA and I totally get why people here don't get excited about college sports. First of all, there are a million things to do here. The weather (in west LA) is in the 70's pretty much year round. There are mountains and ocean within minutes. Some of the best food in the world. Entertainment, pretty girls...
People here do like sports, but it isn't their life. In fact, in terms of the student base (at least at UCLA), many of the students aren't from the United States, let alone the football crazy midwest. There just isn't the same unifying college sports scene like there is in Nebraska, Iowa, or Wisconsin. Also, big cities are just different. Even Minneapolis doesn't care THAT much about the goofers, unless they are winning.
I will always go back to kinnick and predict the zone stretch play to the short side of the field on 2nd and long and grimace, because that's just me. My two peers at work both surf. Sometimes, in the am before work. It's just different, and in a good way, honestly.
A lot of people don't feel the same way, though.
I've unfortunately had to spend some extended time in so cal at different periods in my 20s and 30s. That place is an absolute unwashed butthole in my eyes and I'd never live there. My opinion is in no way politically-motivated, btw (except taxes I guess).
Everything is 3 times as expensive, and unless you're very, very wealthy you live in cramped suburbs three inches away from millions and millions of people at best, and in the hood at worst. I've never felt so unbelievably crowded in my entire life. I've also been to NYC and New Jersey quite a few times, and LA is even worse. The "crowdedness" out east is different some how. Can't explain it.
I totally get why someone wouldn't like Iowa, but I love it. I live in a town of around 5,000 people, in a 1,500 sq ft house, on a 3/4 ish acre double lot, that cost me $69,000 in 2008. It's paid off now and my only real fixed expense on the house is my $109 property tax payment.
I haven't locked my house in decades (I grew up in this house and bought it from my mom when my dad died), and I have no idea where my house key is. I've never had anything stolen in my entire life, I know all my neighbors, and we get along great. My job is a 7 minute drive away and they give me gobs of vacation time. They also donate all of my time spent coaching HS baseball because they feel community involvement is important.
My kid grew up like I did, and I love that. Once he got to be 5 or 6 years old, his summers were spent with his gang of buddies, leaving the house at sun-up, and coming home at suppertime when they got hungry. Usually dirty as shit from playing Army or fishing or baseball or whatever. I lived from age 6-10 in Phoenix and you can't do that shit in a city. I'm a day trip away from Minneapolis and Omaha, and less than an hour from Sioux City and Sioux Falls if I need something from a small-ish city. Anything else, I can fly cheap as hell.
I could go on and on, but the gist is that any cool shit you can do where you're at, I can fly there (I wouldn't) for a week and not have to put up with the crowdedness, traffic, crime, taxes, and just general buttholistic experience. I'm genuinely glad you love where you live. Honestly. Many folks don't. But California? Holy shit, fuuuuuuuuuck no.