It isn't simply complaining if the recruiting process is bungled by the coaching staff. Such things can be identified and changed. Problem is, they aren't, because Kirk and staff live in a bubble of safety with few identified goals (accountability) or supervision from the AD. There's your problem.
Kirk and son, by their words and actions, demonstrate over and over that they aren't accountable to anyone, other than themselves. Self-regulation = mediocrity = self preservation
It isn't that complicated, it is simply ignored.