Every year I say the same thing.....ISU, UNI.....do nothing for us. The only teams that benefit in these games are ISU and UNI (Win or Lose). If they win, it makes them look better. If they lose, they still rack in the in-game profits and they get exposure for their programs within the state.
The only thing Iowa really gets out of the deal is another probable couple of wins to highly likely wins in at least one of the games or both (on average) that does nothing for us nationally for exposure, but makes us look terrible nationally if we fall to one or both of them teams.
UNI and ISU need the Iowa game more than we need them. Much more than we need them. UNI is decent as an FCS program, but Iowa should never lose to them (especially at Kinnick). It just really does not add up playing them. I'm sure UNI will be very motivated to play us this year with how close they have been in the last couple of meetings (which I blame partially on our style of play), but Iowa should not ever lose to them at home.
ISU is so poor to mediocre year to year, that they are never taken seriously nationally on a consistent basis and really does not make much sense to keep playing them.
Unfortunately, ISU was able to take a short-term advantage of a down Iowa program at the end of Fry's tenure and the early Ferentz years (and some years mixed in here and there) in conjunction with the style of play that Ferentz deploys in keeping games close (which have kept poorer teams like ISU, even recently UNI in games). I think this only helped to keep the flame burning for keeping these in-state games. However, and sadly that probably would have still not stopped ISU from keeping this game going....even if Iowa had continued to keep curb stomping them well past the 15 game streak during the Hayden years because of all the AG-clone supporters crying foul if the game could not continue.
The U of I would be smart to look to play teams on Iowa's average competitive level from year to year, or schedule up a non-conference blue blood from time to time. The PR department at Iowa just needs to take a stronger stance on this series when it comes time to renew or not renew it.
I honestly don't know why we keep giving in to feeding into traditional 2nd and 3rd fiddles in our own backyard. You don't see OSU always giving in to playing Ohio on a yearly basis.