The simple fact is that most students do not care enough about Iowa basketball to attend the games. Think about where the program was when they were in junior high and high school. They found other things to be interested in than college hoops. This will change.
The long-time, loyal, money-contributing fans that many of you like to call "blue hairs" may not stand up and yell as much as you like, but they have earned the right to have good seats. They show up way better than the students!
That said, I do think they should reconfigure a little by putting students at both ends, extending all the way to premium seating on each side.
I don't know if they still have a rule that student tickets are non-transferable, but that must stop. There are too many games during breaks and on weekdays for most students to go to them all. With electronic ticketing, perhaps they could sell both season and single- game tickets to students at low cost.