Some of you are living in your own fantasy land. Of course it makes a different.
Imagine of OSU's team leader made a comment that only Penn State, Michigan and OSU matter in the Big Ten...and that everyone else was the little 8. You think that might add a layer of motivation for Iowa this fall when OSU comes to town. Football is a game of motivation every bit as much as it is one of skill and talent. Coaches know that motivation matters, and thus coaches have played the disrespect card for...well...as long as there have been coaches.
Yes, losing 35-3 is a motivational factor. Simply playing a rivalry game is as well. But its also true that every extra brick builds the motivation to a higher level. I would add as a caveat, that a team can actually get "too hyped" for a game and thus make errors...but Rhoads seems pretty good at managing his team's preparedness so I'm not too concerned on that level. Anyway, this stuff from AC absolutely can make this game more competitive...how much so is anyone's guess. But I would suggest that those on here expecting Iowa to have a cakewalk, are deeply misguided. Guess we'll know in short order.