Every year is different, but 2015 will stick in my mind for a long time.
Ran the table.
Hung with MSU till the final moments of the B10 title game.
MSU gets blanked 38-0 by Abalama in the CFP.
We go on to get humbled in the Rose Bowl 45-16 (and the game was nowhere near that close) by Stanfrod.
The Big Ten West is the weaker division of a conference that has not been nationally relevant for the better part of 2 decades now. It's "OSU and Friends". A similar situation in hoops is Gonzaga out in the WCC.
It's OSU and 13 hopeful spoilers. It could vary from year to year, but this is the trend.
Bielema may shake things up, but right now the Big Ten West is 3 feel good, try-hard overachievers (Wisconson, Iowa, and Northwestren) plus 4 programs that can't stop slamming their dicks in the car door (Perdue, Illinios, Minnestoa, and Nebarska).
It is what it is. If you are an Iowa fan with CFP expectations, you are probably also the sort of person who starts yet another "Petras!!!" thread.
And I would take a CFP berth in a heartbeat, btw. I said "expectations".