You didn't read far enough. 9-1-4 says:
"No player shall target and make forcible contact to the
head and neck area (
the top of the shoulder pads is by definition in the rules included in the head and neck area) of a defenseless opponent with the helmet, forearm, hand, fist, elbow
or shoulder. This foul requires that there be at least one indicator of targeting. When in question, it is a foul."
So—you have a hit to the head and neck area to a defenseless player
* with at least one indicator of targeting
** That makes it targeting.
*From the NCAA rule book--
"
Defenseless players can be defined as any of the following,
but not limited to:
- a player in the act of or just after throwing a pass.
- a receiver attempting to catch a forward pass or in position to receive a backward pass, or one who has completed a catch and has not had time to protect himself or who has not clearly become a ball carrier.
- a kicker in the act of or just after kicking a ball, or during the kick or return.
- a kick returner attempting to catch or recover a kick, or one who has completed a catch ir recovery and has not had time to protect himself or has not clearly become a ball carrier.
- a player on the ground.
- a player obviously out of the play
- a player who receives a blind-side block.
- a ball carrier already in the grasp of an opponent and whose forward progress has been stopped.
- A quarterback any time after a change of possession.
- a ball carrier who has obviously given himself up and is sliding feet-first."
**From the NCAA rule book--
"
Targeting does not solely occur when players initiate helmet-to-helmet contact. It occurs when a player takes aim at an opponent for purposes of attacking with forcible contact that goes beyond making a legal tackle or a legal block or playing the ball."
Instances include,
but are not limited to:
- launch--a player leaving his feet to attack an opponent by an upward and foprward thrust of the body to make forcible contact in the heand or neck area.
- a crouch followed by an upward and forward thrust to attack with forcible contact at the head or neck area, even though one or both feet are still on the ground.
- leading with the helmet, shoulder, forearm, fist, hand or elbow to attack with forcible contact at the head or neck area.
- lowering the head before attacking by initiating forcible contact with the crown of his helmet"
You can't just take one little snippet about the crown of the helmet and say ...when there are many other applications of the rule.