I think we can all agree, Penn State deserves a swift kick to the balls for this:
In short, PSU applied to trademark "For The Kids" in 2019, a slogan that they, and many other institutions, have used as part of its Dance Marathon efforts for over a decade. For years PSU has claimed "For the Kids" and "FTK" cannot be used by other institutions, though it has been used by Iowa's DM (and many others across the conutry) back at least as far as 2008:
On the threat of legal action from PSU, Iowa has had to rename the throughstreet running past the Children's Hospital from "For the Kids Way" to "Hawkeye Wave Way." Not a big deal in and of itself, but on principle, this is a total dick move by PSU.
I thought this from PSU's lawyers (in response to a challenge of their trademark request) to be especially rich: “Petitioner Kaylee Tutrow is an individual who appears engaged in a quixotic mission to stop Penn State from maintaining the valuable trademark rights it has built in FOR THE KIDS,” according to its request. “It is frankly bizarre that Ms. Tutrow is choosing to spend her time attacking an organization that raises money for children with cancer.”
More bizarre than the fact that PSU is spending their time and money attacking other institutions that are raising money for children with cancer? Assholes.
UI renames road ‘Hawkeye Wave Way’ amid ‘For The Kids’ trademark scuffle
As Dance Marathon programs across the country shift away from the slogan “For The Kids” due to trademark restrictions, the University of Iowa is taking the opportunity to rename one of its health care campus roads after another of its nationally-esteemed Children’s Hospital-related traditions.
www.thegazette.com
In short, PSU applied to trademark "For The Kids" in 2019, a slogan that they, and many other institutions, have used as part of its Dance Marathon efforts for over a decade. For years PSU has claimed "For the Kids" and "FTK" cannot be used by other institutions, though it has been used by Iowa's DM (and many others across the conutry) back at least as far as 2008:
On the threat of legal action from PSU, Iowa has had to rename the throughstreet running past the Children's Hospital from "For the Kids Way" to "Hawkeye Wave Way." Not a big deal in and of itself, but on principle, this is a total dick move by PSU.
I thought this from PSU's lawyers (in response to a challenge of their trademark request) to be especially rich: “Petitioner Kaylee Tutrow is an individual who appears engaged in a quixotic mission to stop Penn State from maintaining the valuable trademark rights it has built in FOR THE KIDS,” according to its request. “It is frankly bizarre that Ms. Tutrow is choosing to spend her time attacking an organization that raises money for children with cancer.”
More bizarre than the fact that PSU is spending their time and money attacking other institutions that are raising money for children with cancer? Assholes.