Gawd you're a ******. If you could read, then you'd realize that the OP didn't say this is a do or die game, he said that this is key to our NCAA hopes, and it very well could be.
A loss against UNI could very well hurt us at the end of the season. Let's say we finish 8-10 in the B10, which is good enough for 7th. That would make us 18-13 overall, assuming we lose to UNI and win the rest of our OOC games. Not such a great looking record, and probably a lock to keep us out of the tourney, going to the NIT instead. Let's say we win that game though, so we're 19-12 overall at the end of the season. That at least looks a little bit better (probably needing at least one win in the B10 tourney to get us over the hump), especially if UNI does well in the MVC. Do you understand how that could be KEY to our tourney hopes, brah? Probably not, since your ability to think outside of the box here is lacking.