The AD needs to be fired, soon.
A new AD, with dynamic leadership skills, and someone who is creative and bold needs to be hired.
She (yes, a woman who is a die hard BB and FB fan) needs to begin plans and funding for a new venue for BB. (and many other sports)
She needs to work towards a new home...that seats about 6,700 hundred fans. It will be designed to be loud, with seating close to action, with balconies that hang over the court as close as engineering would allow. This will be a fun place to go. Tickets will be scarce. Everyone will comment on how "old and historical" place looks. It will be called, "The New Barn."
Priority seating will not be given based on $$$. It will be given based on age and enthusiasm. Sections will be set aside for groups of high school students, grade school students, and special need students to open the doors for new generations of Iowa BB fans. These tickets will be affordable and choice. These students can win such opportunities throughout the year by academic excellence, demonstrated leadership, athletic excellence, volunteering, and school attendance.
Iowa College students will also be offered the choicest of seats, at reduced rates. These seats will be close to the action, so close, opponents will begin to complain about them.
Old folks with the money will still have good seats, up higher, a nice view, but with ample opportunities for napping and fumbling with their smart phones out of view. They might threaten to cancel their season tickets, but most won't...for they will be coveted.
A new coach will be one of the first moves, perhaps a minority, African American, who is a leader, dynamic, LOVES to recruit, and is a stickler for fundamentals. He will be "stable" emotionally, and mature, yet bubbling with excitement, coveting his opportunity to coach such a large school, assuming he would never receive such a chance. He will offer prayers of thanks each evening that Iowa was such a progressive school, finding him, a diamond in the rough. He won't demand special contracts...he would do this for nothing...
The new coach will hire a diverse coaching staff, all of whom are personable and LOVE to recruit. And second to recruiting, they will be sticklers for fundamentals. Two such coaches will have a history of playing PG in high school and college.
If you build it...they will come.